Don’t hide the cough. Fight the cough. The pandemic turned coughing in public spaces into a nightmare. If in the supermarket, the office or public transportation – a cough would always catch negative attention. This almost evolved into a stigma. That’s why Mucosolvan decided to put a spotlight on the real matter: Fighting the cough.
With a lot of humor in various films Mucosolvan made clear what our focus really should be: stopping to hide the cough and starting to fight it.
Client: Sanofi Agency: Saatchi&Saatchi Düsseldorf